Mid-autumn Light
Driven by the childhood wonder of his beloved lantern toy, a young boy grows into a visionary businessman, building an advertising empire that illuminates the economy and transforms the way the world sees light.
TVC Mid-autumn Light
​In this project, I am...
Director
Writer
Editor
VFX Artist
Composer
Sound Designer
Stills
​About the project
To celebrate Tet Trung Thu - a traditional Vietnamese holiday, Vinama, a leader in advertising services and technological solutions, tasked me with creating a TVC to express their appreciation for their past clients while highlighting their core capabilities. I developed a clear and engaging story: a boy, inspired by his traditional lantern toy, grows up to lead a thriving advertising business, transforming his childhood fascination into a modern empire of captivating digital displays that light up the marketplace.
Faced with a 2-week production timeline and collaborators unable to meet the deadline, I took on post-production solo. Despite working independently, my precise approach ensured the final outcome was guaranteed. By combining creative direction and technical expertise, I was able to execute every detail to perfection, delivering a polished and high-quality result that stayed true to my vision—all while meeting the client's tight deadline.
The precision I aimed for in post-production was rooted in how meticulously the storyboard was crafted. I thoroughly explored the technical aspects of every idea, ensuring each one could be executed flawlessly during production. For every treatment, I provided references or demos that closely resembled the final product, shot by shot. This approach saved significant time, allowing the client and me to make early adjustments that were far less time-consuming than changes made during production would have been. This foresight streamlined the entire process and ensured a smooth execution.
The project culminated in great success, delivering the final product on time for the client to seamlessly launch their campaign. Alongside its online presence, Mid-Autumn Light was showcased on OOH screens throughout the city for an entire month, leaving a lasting, positive impression on the public. As viewers admired the message, the campaign not only elevated the company's image but also highlighted the impact of our collaborative vision.
